Portfolio Highlights
Advertising Copy
Created messaging for award-winning, enterprise-wide marketing campaigns, with a typical campaign yielding 1,800+ marketing qualified leads and $3.9 million in pipeline over a quarter.
Video Scripts
Spearheaded a video content library that drove viewer engagement to more than 75%. Collaborated with production on storyboards and created content strategies to drive views, clicks, and leads.
Blogs
Created an acclaimed energy-industry blog, including a post that netted 100+ new customers and was incorporated into onboarding material at major energy companies.
Podcasts
Conceived, hosted, produced, and marketed a monthly podcast with practical, engaging perspectives on energy topics, resulting in 20,000+ unique downloads.
Print & Digital Content
From social media content to event signage. From web content to print brochures. Strategized with business leads to create cohesive messaging ecosystems that drove growth.
E-Books
Created long-form content as foundational materials, then repurposed them as short-form, snackable social posts, videos, and blogs.